OLV
Social
Golf is the sport of sophistication, but it doesn’t always have to be so serious. Seasoned pros will tee up the #ChipOnward Tik Tok challenge creating user-generated content, which can then be repurposed for Youtube compilations. From chipping skills to epic fails, choose fun and steer onward with Club Car.
Point of Sale
Golf Pro-shops
Name Your Onward
Personalization increases purchase intent and incites consumers to become more invested in the idea of having their own for the family.
Club Car Connect
Converting a traditionally b2b product to a consumer-facing tool.
Create leaderboards with neighbours comparing golf handicaps, family volleyball or badminton tournaments, and even spike ball.
Book anything from a tee time at the clubhouse, happy hour at the local bar or a pool hangout. Streamlining social currency amongst the local community.
Onward brand loyalty is rewarded with exclusive offers from ice cream shops, restaurants and other local businesses in proximity.
My Role
Lead Art Director
Our Team
Stu Thompson, Creative Director
Briana Avalos, Copywriter
Laura Panthofer, Art Director
Anna Kate McGinty, Jr. Art Director
Ned Cooper, Film Director
*SCAD Film House