Cadillac
Lunar New Year, Fete Chinoise Gala
Park Hyatt, Toronto
The Ask:
Curate a premium activation that seamlessly blends modern luxury with cultural sophistication. Captivate guests with visual storytelling, education on Cadillac’s EV lineup and an elevated brand presence.
The Answer:
An immersive journey through innovation and tradition, from the electric cherry blossom garden to a serene tea ceremony and an interactive Year of the Snake screen, seamlessly blending elegance, heritage, and modern design.
ELECTRIC CHERRY BLOSSOM DISPLAY
Just like Cadillac’s lineup, the electric cherry blossom garden fused tradition with innovation. Guests were invited to enter the glowing installation, and were drawn towards the radiant cherry blossom trees. Hanging from its branches were custom red pockets, each holding a surprise.
With a simple pull, they revealed their fortune from auto show tickets to electric luxury kettles or even the grand prize, a 24-month lease for the All-Electric Cadillac LYRIQ. Our curated moment of anticipation became a chance for extraordinary fortune.
A SIP FOR SUSTAINABILITY
Honouring the Lunar New Year tea ceremony, Cadillac crafted an exclusive Lunar Luxe tea blend, inviting guests to sip, learn, and indulge.
In collaboration with a tea sommelier, we designed a custom blend, served in branded tea cups and Lunar New Year packaging.
Guests sipped the exclusive tea blend while exploring our EV lineup, then took home the experience with a Lunar Luxe gift set, complete with the custom tea blend and branded cups. A perfect blend of luxury, tradition, and innovation, reimagined for this years celebration.
INTERACTIVE ELECTRIC SNAKE
We invite guests to step up and harness the power of the snake.
This digital display commands attention and invites people to interact with our booth while waiting to sample our Lunar Luxe tea blend or learn more about our Cadillac’s EV lineup.
My Role
Art Director
Photographer
Our Team
Kelly Finnamore, Associate Creative Director
Alex Rodriguez, Sr. Art Director
Rinita Barau, Copywriter
Jenn Liv, (刘洁颍) Illustrator