Yokohama Tires

The Ask:
Yokohama’s precision tire lineup is made for the performance of race car drivers. Many Canadians didn’t know that they can now get quality tires for standard prices.

The Answer:
Made precisely for you – Yokohama offers high-quality tires & customer service made precisely for your life and everyday needs to keep you safe on the roads.

Brand Film

Out of home

Tire Tread Typography

Developing this tire tread typography allows Yokohama to personalize communication by region, neighbourhood, auto service shop and even direct to a singular consumer. From CRM emails to geographic social promotions, it provides a personal touch made precisely for you.

My Role

Art Director

Our Team

  • Michael Aronson, Executive Creative Director

  • Julien Thiry, Executive Creative Director

  • Devin Atherton, Copywriter

  • Jason Yurichuck, Graphic Designer

  • Kelsey Larkin, Film Director*Skin and Bones

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Certified Service