Yokohama Tires
The Ask:
Yokohama’s precision engineered tires deliver race car performance, and now drivers can experience top tier quality at everyday prices.
The Answer:
Made precisely for you – Yokohama offers high-quality tires & customer service for your life and everyday needs to keep you safe on the roads.
Brand film
Out of home
Tire Tread Typography
Developing this tire tread typography allows Yokohama to personalize communication by region, neighbourhood, auto service shop and even direct to a singular consumer. From CRM emails to geographic social promotions, it provides a personal touch made precisely for you.
SOCIAL REELS
My Role
Art Director
Our Team
Michael Aronson, Executive Creative Director
Julien Thiry, Executive Creative Director
Devin Atherton, Copywriter
Jason Yurichuck, Graphic Designer
Kelsey Larkin, Film Director*Skin and Bones